About VenueLine
ABOUT US
VenueLine is a consulting practice focused on aligning venue design, operations, and financial performance. We work with developers, operators, and municipalities to create entertainment environments that succeed on opening day — and every day after.
We believe design decisions should support operational logic, guest experience, and long-term financial health.
OUR MISSION
To help our clients design and operate venues that work in the real world — where crowd flow, staffing, capital allocation, and financial performance come together in one system.
We bring hands-on experience from venue launches, multi-million-dollar operating budgets, and event environments with thousands of moving parts.
PHILOSOPHY
The best venues are designed from the operator’s perspective.
Every square foot has a purpose.
Every staffing line has a financial impact.
Every design choice influences guest experience.
We create clarity between:
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architectural design
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operational execution
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financial outcomes
Our philosophy is simple:
Design the venue around how it will actually be run.
HOW WE WORK
We embed with project teams early — where we can impact design decisions, staffing assumptions, and financial models while they matter most.
Our approach combines:
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design advisory
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operational planning
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financial modeling
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and opening day readiness
We translate operating reality into design logic.
LEADERSHIP
Doug Herrmann, Founder
Doug has spent more than a quarter century in senior leadership roles in live entertainment and venue operations. His experience includes launching indoor/outdoor concert venues, overseeing multi-venue operations in multiple markets, and advising on new venue development projects.
He has led:
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operational design for new builds
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pro forma development for capital planning
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multi-million-dollar operating budgets
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large cross-functional venue teams
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vendor negotiations and F&B integration
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safety and security planning
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event playbooks and staffing models
Doug has played a direct role in successful venue openings — including planning, design integration, and first-season operations for major live entertainment environments.
Based in: Sewickley, Pennsylvania
Working with clients nationwide
WHY VENUELINE
We don’t write reports — we build operating systems.
Our work connects:
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design decisions → staffing impact
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staffing models → financial performance
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financial projections → venue design
We help teams make decisions with clarity.
